1. Describe the lifestyle. Think about your target market and select a design that suits them. You need to strike a balance between broad appeal and being inspirational and aspirational.
2. Jog the memory. Introduce a key element that people will remember. Could be a beautiful vase or decorative cushions or a bespoke piece of furniture. These will highlight your scheme and stick in the mind of your potential buyer.
Here's a couple of mood boards that we've completed for properties in Bethnal Green and Bromley.
Bethnal Green attracts a younger more creative crowd so we've used Unto this Last plywood furniture alongside Orly Kiely cushions.
The Bromley development is aimed at an older more affluent demographic.
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