Increase Your Spa Revenue

Getting your customers to spend more of their money is the main challenge of any business and secondary sales are an increasingly important way of maximising the potential of your customer's visit.

We were approached by the Sanctuary Spa in Covent Garden to help them manage and improve the flow of customers and generate increased secondary sales whilst their customers were in the building.

We introduced some simple measures that had an immediate impact on the customer experience, increased sales and made it easier to manage.

Step One. Manage the customer flow.
We introduced a second bookings desk next to reception. Once the ladies had checked in they could be booked into additional treatments and be given more detailed information and advice. It may look simple but behind is all the customer information and daily booking sheets for practitioners making it the hub of the operation.



Step Two. Give some free advice.
We created a dedicated area for the free skin mapping service which enabled the Sanctuary staff to demonstrate the service and then recommend products and treatments.



Step Three. Let them play.
We introduced a testing table in the centre of the retail area. Guests could try out new products with expert advice on hand.



If you know where your customers are then you can take advantage of opportunities where they'll be in the mood to spend more money. With good product knowledge and customer service it all adds up to an improve experience for your customer, increased revenue and its easier to manage. See more.