We were approached by Nat who had just taken over a tired and faded old man's boozer in Archway, London. He wanted to reach out to his local community and encourage them to visit more often and spend more money when they did.
We introduced some simple measures that had an immediate impact on the atmosphere, attracted a new local crowd and generated increased sales.
Step One. Change the name.
An immediate refresh with a new owner. Located on the corner of Despart Road the pub is renamed in honour of women's rights and political campaigner Charlotte Despart creating a sense of identity and local history.
Step Two. Create some intimate spaces.
People like to settle in and relax. We introduced patterned wallpapers and warm colours to create intimate and comfortable space which encouraged punters to relax and enjoy themselves.
Step Three. Show what's on offer.
We introduced a blackboard wall which prominently showed the specials, wine list and forthcoming events. Home made pickles and preserves became part of the display.
This was a low cost refresh with all the furniture re used and the walls redecorated. A new menu with seasonal specials and home made produce helped to breath new life and create a social hub for the area. See more.
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