Thursday 8 September 2016

Brand alignment

Companies looking to maximise the potential and impact of their brand should always consider the importance of their working environment as part of the brand experience. We've worked with lots of companies helping them implement their brand values within their working environment.  The interior should be a physical embodiment of the brand both in terms of the visual impact/aesthetics and the use of space.














Here's a visual guide to how to match furniture finishes to your brand palette, matching the proportions of use that you'll see in your printed documents and website.  This continuity reinforces the brand experience and enables your working environment to be a fully integrated part of your brand without the need to plaster your logo everywhere.

Its a scaleable approach, easy to understand and implement.  You can see this approach in action with our refurbishment of the ACCA offices in Glasgow.

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