Friday, 29 January 2010
Go See
They don't make 'em like this anymore. The concrete vaulted ceiling of Plymouth's City Market. Erected between 1957 and 1959, to a design of local architects, Walls and Pearn, it remains a bustling centre for shoppers. A little down at heel compared to its fancy neighbour Drakes Circus but well worth a visit.
Thursday, 21 January 2010
Wednesday, 20 January 2010
Monday, 18 January 2010
Thursday, 14 January 2010
Tuesday, 12 January 2010
Increase Your Bar Revenue
Our 'Lick and a Spit' service breathes life into tired pubs and bars with a few simple changes.
We were approached by Nat who had just taken over a tired and faded old man's boozer in Archway, London. He wanted to reach out to his local community and encourage them to visit more often and spend more money when they did.
We introduced some simple measures that had an immediate impact on the atmosphere, attracted a new local crowd and generated increased sales.
Step One. Change the name.
An immediate refresh with a new owner. Located on the corner of Despart Road the pub is renamed in honour of women's rights and political campaigner Charlotte Despart creating a sense of identity and local history.
Step Two. Create some intimate spaces.
People like to settle in and relax. We introduced patterned wallpapers and warm colours to create intimate and comfortable space which encouraged punters to relax and enjoy themselves.
Step Three. Show what's on offer.
We introduced a blackboard wall which prominently showed the specials, wine list and forthcoming events. Home made pickles and preserves became part of the display.
This was a low cost refresh with all the furniture re used and the walls redecorated. A new menu with seasonal specials and home made produce helped to breath new life and create a social hub for the area. See more.
We were approached by Nat who had just taken over a tired and faded old man's boozer in Archway, London. He wanted to reach out to his local community and encourage them to visit more often and spend more money when they did.
We introduced some simple measures that had an immediate impact on the atmosphere, attracted a new local crowd and generated increased sales.
Step One. Change the name.
An immediate refresh with a new owner. Located on the corner of Despart Road the pub is renamed in honour of women's rights and political campaigner Charlotte Despart creating a sense of identity and local history.
Step Two. Create some intimate spaces.
People like to settle in and relax. We introduced patterned wallpapers and warm colours to create intimate and comfortable space which encouraged punters to relax and enjoy themselves.
Step Three. Show what's on offer.
We introduced a blackboard wall which prominently showed the specials, wine list and forthcoming events. Home made pickles and preserves became part of the display.
This was a low cost refresh with all the furniture re used and the walls redecorated. A new menu with seasonal specials and home made produce helped to breath new life and create a social hub for the area. See more.
Friday, 8 January 2010
Thursday, 7 January 2010
Wednesday, 6 January 2010
Tuesday, 5 January 2010
Increase Your Spa Revenue
Getting your customers to spend more of their money is the main challenge of any business and secondary sales are an increasingly important way of maximising the potential of your customer's visit.
We were approached by the Sanctuary Spa in Covent Garden to help them manage and improve the flow of customers and generate increased secondary sales whilst their customers were in the building.
We introduced some simple measures that had an immediate impact on the customer experience, increased sales and made it easier to manage.
Step One. Manage the customer flow.
We introduced a second bookings desk next to reception. Once the ladies had checked in they could be booked into additional treatments and be given more detailed information and advice. It may look simple but behind is all the customer information and daily booking sheets for practitioners making it the hub of the operation.
Step Two. Give some free advice.
We created a dedicated area for the free skin mapping service which enabled the Sanctuary staff to demonstrate the service and then recommend products and treatments.
Step Three. Let them play.
We introduced a testing table in the centre of the retail area. Guests could try out new products with expert advice on hand.
If you know where your customers are then you can take advantage of opportunities where they'll be in the mood to spend more money. With good product knowledge and customer service it all adds up to an improve experience for your customer, increased revenue and its easier to manage. See more.
We were approached by the Sanctuary Spa in Covent Garden to help them manage and improve the flow of customers and generate increased secondary sales whilst their customers were in the building.
We introduced some simple measures that had an immediate impact on the customer experience, increased sales and made it easier to manage.
Step One. Manage the customer flow.
We introduced a second bookings desk next to reception. Once the ladies had checked in they could be booked into additional treatments and be given more detailed information and advice. It may look simple but behind is all the customer information and daily booking sheets for practitioners making it the hub of the operation.
Step Two. Give some free advice.
We created a dedicated area for the free skin mapping service which enabled the Sanctuary staff to demonstrate the service and then recommend products and treatments.
Step Three. Let them play.
We introduced a testing table in the centre of the retail area. Guests could try out new products with expert advice on hand.
If you know where your customers are then you can take advantage of opportunities where they'll be in the mood to spend more money. With good product knowledge and customer service it all adds up to an improve experience for your customer, increased revenue and its easier to manage. See more.
Monday, 4 January 2010
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